Brand Identity Breakthrough: Make Your Products Irresistible

What you'll learn
Understand why unique identity matters in business.
Start to think of their products and services in terms beyond just functional descriptions.
Reflect upon what actually makes their ideas valuable from the point of view of a specific type of person.
Focus their message on the communication channels that make sense for who they are and who they are selling to.
Create products and services that borrow from others in their genre, but innovate in a specific way to stand out.
Uncover the core values that cause them to make the business decisions that will define their brand identity.
Empathize more deeply with the needs of their customers, and adapt their approach accordingly.
Requirements
Nothing is required, but it is recommended that you read the full-length book, Brand Identity Breakthrough, as a companion to this course.
Description
Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized...

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