Published 11/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 9 lectures (1h 18m) | Size: 765.8 MB
An Introduction to Digital Marketing
What you'll learn
Understanding the Marketing Mix and Customer Journey
Understanding the Difference Between Traditional and Digital Methods
Understanding the Different Types of Digital Marketing
Understand Which Digital Marketing Method is Best Suited for Which Objective
Requirements
No Marketing Skills Required
Description
Marketing, and digital marketing in particular, is like a super power in the information age.The ability to find your ideal audience in a crowded marketplace can be the difference between a hobby and a successful business. This course is delivered by Ryan Bracha, Managing Director of Gala Education & Marketing Ltd, also known as GEM. Ryan is also a published author and music artist, and has spent many years on a mission to understand digital marketing in its many forms. This is a condensed version of everything that Ryan has learned over the years, intended to open the eyes and minds of total beginners, to help them to understand the benefits and pitfalls, of the many different digital opportunities available to businesses and individuals alike. At the end of this course, you will have a clearer understanding of basic marketing theory, and the different avenues online that you can use to reach more people, better, and hopefully, cheaper. Starting with the Marketing Mix and Customer Journey to help you to understand marketing theory, Ryan's course will help you to get to grips with the key differences between traditional methods and modern digital marketing methods. There's a solid introduction to Search Engine Optimisation, Email Marketing, Pay-Per-Click Advertising, Social Media and Influencer Marketing, and Content...
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