Company'S Product Development & Value Proposition Strategies

What you'll learn
Discover how to play a leadership role in the discussion around capital investments related to new and existing products and services.
Identify the appropriate forum in your business to hold effective and holistic value proposition discussions and make meaningful decisions.
Discover how to activate and align leaders and departments in your organization to a plan for new investments, existing product investments and product sunset strategies.
Requirements
Prerequisite: Exposure to corporate strategy
Advanced Preparation: None
Description
This course is about providing leadership and guidance over your company's product development and value proposition strategies. Isn't that a sales and marketing responsibility? Yes, sales and marketing certainly should have input and be strong allies, but who is responsible for capital allocations, budgeting processes, innovation agendas and operating plans? The answer - many people, including finance! And usually the CFO or senior finance leaders need to be the ring leader in several of these processes and when creating strategic alignment for multiple stakeholders. This course talks about how to tie product development strategies to capital planning and operational decision making, along with customer feedback and overall marketing and value proposition strategies. This can be an all-encompassing and sometimes overwhelming discussion, but when executed effectively, can provide powerful alignment and direction. Follow through this course and see if you can take away some gold nuggets to take back to your team and organization on how to...

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