Customer Success | How To Listen To Today'S Customers

What you'll learn
The objective of this course is to help participants better understand why companies must listen to their customers by using social media.
Upon course completion, participants will have the knowledge and tools needed to improve their ability to create a winning social media strategy.
Requirements
There are no special requirements for any additional software or other materials for this course.
Description
Today's customers have found a better mousetrap that is revolutionizing the way business is done. They are using the power of the social media platform to seize control of the brand conversation and flow of information.
The question for you is simple: how well is your company is listening?
The smartest brands have already embraced the new reality of this platform. They've learned that by directly engaging with their customers in a straightforward manner, they can solve problems and tap into a steady stream of fresh thinking and new ideas about product and service improvements. But, you have to listen first.
How to Listen to Today's Customers is packed with the ways and means for you to create a winning social listening strategy. You will learn
Why listening to customers on the social media platform is more important than ever beforeHow to make sense out of Big Data
The five steps to crafting a winning social strategy
The twenty-one proven tactics to execute your plan
How Jet Blue has mastered social media through speed and humorThe ways social media has transformed how Adobe listensWhy Mercedes-Benz doubled sales on the platform by reaching an entirely new audienceHow Morton's Steakhouse wrote the greatest customer...

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