Effective Branding For Competitive Advantage

What you'll learn
Learn the function of branding and it effect on business
Enable students to know more and understand the brand planning process and its effect on business
Learn how to use the appropriate branding strategies
Students will know the attributes of strong brands
Learn the brand elements choice criteria
Requirements
No Requirements
Description
Branding is the deciding factor and one of the elements that distinguish one organisation from another, In this era branding has become a big issue because, the better your brands are the more customers stick to you product/services. The name of one company brand rings a bell in the mind of their customers and competitors position their products to compete with best brands in the market. Just the name coca- cola wealth billions of dollars if the name is being sold today, this show you how brand is important as long as business is concern. it is important we understand the brand planning process to enable as brand effectively and efficiently. knowing the functions and benefits of the brand assist firms to invest in their brand and analyse it to know the wealth and strength of the brand.The psychological role branding play in the mind is very important. business must know the right branding strategies to use for market advantage.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Introduction to brand functions
Section 2: The Five Stage Brand Planning Process
Lecture 3 Market Analysis
Lecture 4 Brand situation analysis
Lecture 5 Targeting future positions
Lecture 6 Testing new offers
Lecture 7 Planning and...

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