Essential Skills For Social Media Managers

What you'll learn
Becoming a social media manager
Strategy Development for Social Media Managers
Content Creation For Social Media
Community Management in Social Media
Requirements
No
Description
Only 10 years ago the social media manager role was not even a job or a career. It didn't exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn't in the lexicon.Fast forward a decade and every organization must have a social media manager, whether full time or part time. They need to be like a juggler at a circus and keep a lot of balls up in the air and make them all land safely. It requires skillsets which means managing many moving parts. Technical, analytical, creative with a bit of project management thrown in. Heard of the term "Ninja Geek"? Maybe "Creative technologist?Essential skills of a social media managerIt can mean being always on and keeping tabs on your community. It involves being creative like an artist but also learning to be the "data scientist". In a digital age the geeks may indeed inherit the earth.So here are the top skills a social media manager needs to have to succeed and excel.1. Strategy planningYou will need to understand the big picture. How search, content and social media all works together. You will need to outline goals, define your target audience and know what platforms will help you scale your efforts. As social media marketing is complicated you will need the right tools to do "social at scale" and automate.2. Tactics and executionTactical execution is paramount to the success of any social media managers day to day job. This means you...

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