How To Prepare And Execute A Memorable Sales Demo

What you'll learn
Identify the 5 most costly demo mistakes and recognize why they happen.
Discover how to structure your demo to align with your audience's interests.
Explore how to highlight value and avoid a "feature dump".
Explore ways to maintain audience attention throughout your demo.
Discover how use your demo to tell a compelling story.
Requirements
Prerequisites: Appropriate for sales and pre-sales people at any level who demonstrate products or solutions.
Advanced Preparation: None.
Description
In a competitive market a poorly executed demo can do more than just bore prospects, it can lengthen your sales cycle, damage your credibility and even cause you to lose the deal. Even experienced presenters are often unaware of the costly mistakes they are making in their demo.
This course helps you prepare and execute a memorable demo and avoid those costly mistakes. You'll see examples of the top 5 demo mistakes and learn why they happen and how they affect your audience. You'll walk away with proven techniques for tailoring your demo to your audience, highlighting value, and keeping attention and engagement high throughout your demo.
Overview
Section 1: Introduction
Lecture 1 Introduction to 5 Costly Demo Mistakes - and How to Avoid Them
Lecture 2 No Context or Benefits
Lecture 3 No Context or Benefits Take 2
Lecture 4 Feature Firehose
Lecture 5 Feature Firehose Take 2
Lecture 6 Putting Yourself First
Lecture 7 Losing Audience Focus
Lecture 8 Lack of Engagement
Lecture 9 Course Conclusion
Section 2: Supporting Materials
Lecture 10 Slides: 5 Costly Demo Mistakes - and How to Avoid Them
Lecture 11 5 Costly Demo...

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