International Marketing And Business Management

What you'll learn
Apply theoretical and practical knowledge of competitive strategies in the context of globalisation of international business.
Analyze which markets to enter, best ways to enter these markets, forecast the impact of global expansion and keep your business growing.
The meaning of international business, the scope of international business and the modes of entry into international business
Create a common road map for the international marketing team in an overseas target market
Requirements
Curiosity or desire to expand your business internationally. knowledge of exports and international marketing is required to take up this course is an added advantage. No pre-requisites for this course
Description
Analyze which markets to enter, best ways to enter these markets, forecast the impact of global expansion and keep your business growing. The course serves as a road map and reference for international marketing efforts. And also for a market plan in a selected potential overseas target market. This course has been designed to introduce a variety of aspects of international business. Globalisation and growing international trade amongst many different countries have brought new challenges and opportunities for many new economies and established economies. This course intends to bring these new ways of doing business and new questions in the minds of international business leaders to discussion and provide some probable answers to these questions. This course will help you make intelligent decisions as you expand your business internationally. It provides a blueprint...

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