Kam - Key Account Management - Made Simple
Last updated 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 634.34 MB | Duration: 1h 10m
All you need to know about KAM (Key Account Management)
What you'll learn
What is KAM (Key Account Management) about
What do you need to implement KAM (Key Account Management)
Implications and benefits of implementing KAM (Key Account Management)
Differences between traditional sales and KAM (Key Account Management)
The different stages of KAM (Key Account Management)
Requirements
Minimum understanding of Sales
minimum of business understanding
Description
UPDATED regularly with new support material (PDF/PPT/VIDEO). Includes more than 15 extra support files.NEW: PRACTICING TESTSales tests and Business cases to help you explore and apply knowledge. Very important to prepare you for real case situations and job interviews. Both with proposed solutions.KAM - Key Account Management is not a monster or something too high level and complex.It's a process, a sales process. It just needs to be understood and put into perspective concerning your portfolio and sales strategy.And you can make it complicated if you want, but there's no need.I'll explain in plain English and detail all about KAM (Key Account Management) in this course.From the background and fundamentals such:- What is KAM (Key Account Management)- Why/when/how should I implement KAM (Key Account Management)What are the implications and benefits of implementing KAM (Key Account Management)What resources do I need to do it successfullyThe steps and different stages of KAM (Key Account Management)The portfolio classification and distinctionThe main differences between a traditional sales team and KAM (Key Account Management) approachAt the end of the course, in the bonus lesson, besides templates and many support material, you'll...
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