Marketing Mania: Fundamentals Of Marketing Management

What you'll learn
Assess market potential and opportunities for new products.
Explain the factors that create market potential.
Segment a market and select attractive target market segments
Design appropriate promotions and campaigns for a target segment.
Define and articulate the importance of customer relationship management (CRM)
Design and analyze customer loyalty programs.
Analyze and propose improvements to the markting mix for a project or organization.
Requirements
Desktop or laptop computer
Internet access
Headphones or speakers
We recommend students start with our Introduction to Management course to learn the basic concepts of management.
Description
All businesses need marketing to communicate their product or service to their potential customers or audience. Marketing managers form marketing strategies from analysis of market segments and implement marketing plans to bring value to their company's product or service. Today, marketing is moving fast and it is essential to know the fundamentals as well as the newest industry trends if you want to have an effective marketing campaign.Achieve marketing success for with this comprehensive course.Learn the Foundations of MarketingAssess Market Potential and OpportunitiesMeasure and Forecast Market DemandImplement Branding and Positioning StrategiesBecome a Market GuruKnowing the terms and definitions will help you understand current marketing concepts and methods. This course's detailed lectures and lessons will teach you how marketing works. Use the knowledge of how companies market to excel at your career or take your business's message to your...

Please Login or Register to view content

Continue reading...