SEO Success - Optimize Websites & Content For SEO

What you'll learn
Why SEO Matters More Than Ever
Optimizing Your Content
SEO Factors: Backlinks, Page Speed, Site Authority etc
Use of Structured Data
Requirements
No previous experience required
Description
If you want to get traffic to your website, it's essential to understand Search Engine Optimization (SEO).
Here's why.
Between 2010 to 2015, you could get enormous amounts of traffic from social media. If you created a blog post with an interesting title and an eye-grabbing picture, you could bet that a lot of people would click on it when they saw it on Facebook.
Websites like Buzzfeed took advantage of this by creating endless listicles (like "22 Reasons Seinfeld Is The Best Show Ever"). Loads of people would see these articles, click on them, and then share them with their friends.
Since then, however, things have changed dramatically. Facebook (and other social media platforms) realized that they were basically giving free publicity to businesses. If businesses want to get people's attention, shouldn't they have to pay for it?
So, Facebook started making it much more difficult for businesses to grab people's attention. Whereas before, 10,000 people might see a post shared by a business, now only 1,000 people would see it (those aren't the actual numbers, but you get the point). If a business wanted to get a lot of exposure, they would have to pay for it.
The end result of all this is that it's now super tough to get as much traffic from social media. You either need to have a massive following or be willing to shell out a fair amount of cash.
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