Published 11/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.66 GB | Duration: 7h 15m
Learn the internal strategies & concepts that Amazon uses for top brands on the platform, such as Apple, Bose and Lego.
What you'll learn
Learn the strategies and processes that Amazon uses internally to help it's most important brands like Apple, Sony, Lego, etc.
Go from learning the most basic Amazon concepts to the more complex
Understand what makes a product great, by directly impacting the product's IDQ score (a score that Amazon uses to rank products)
Understand what impacts a product's conversion rate and how to improve it
Get exposure to the most important traffic initiatives that Amazon offers, so you can increase your products glance views (Amazon Advertising, Retail Marketing)
Learn about the mysterious drivers of pricing on Amazon
Educate yourself on how to improve your margins (NetPPM) and what the deal is about funding
Understanding one of the most important and least understood parts of Amazon: the BuyBox. Learn about it, understand how to win it and keep it.
Prevent and solve financial penalties: PQVs, PPVs and Chargebacks
Optimize your supply chain
Learn about the best Amazon programs available on topics such as: Traffic & Customer Experience, Business Development & Supply Chain
Learn about Amazon's B2B marketplace, Amazon Business, and how you could actually get greater revenue there in comparison to B2C
Hear about the different countries Amazon operates in and what to know if you are considering expanding
Requirements
No experience needed. For all Levels.
Description
A comprehensive course for vendors and sellers at all stages of their Amazon journey. This is a course based on actual experience of working with brands such as Bose, Philips, Instax and Sennheiser while working in Amazon in the Amazon...
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