Last updated 10/2020
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.24 GB | Duration: 1h 44m
Improve customer satisfaction with ISO standards.
What you'll learn
What is customer satisfaction
How to handle customer complaints
What is the dispute resolution process
Qualitative and quantitative customer surveys
Direct and indirect analysis of customer satisfaction data
Attitudinal vs. behavioral customer loyalty
Requirements
Familiarity with quality management is an advantage but not a requirement
Description
This online course discusses the framework for improving customer satisfaction proposed by the ISO 10000 series of standards published in 2018. What is customer satisfaction? Why is it so important?The four standards in this series of international standards address different topics, each detailed in a section of the course.ISO 10001:2018 offers guidance on how to develop and how to implement a code of conduct for customer satisfaction. What is this code of conduct? What it should include? What it should avoid? How this code can be implemented, reviewed and improved by any organization, regardless of its products or services? Those questions will find answers in the first section of this online course.ISO 10002:2018 is a standard that offers guidance for an organization looking to design an effective process for handling complaints. What is a complaint? What are the principles to follow when managing customer complaints? What should be the process from recording to closing a complaint?Some of the aspects that will be discussed in the second section.ISO 10003:2018 is about resolving disputes. How to manage a complaint that cannot be resolved in a satisfactory manner for all the parties involved? How to select an adequate DRP (Dispute Resolution Provider)? What are the most common methods for dispute resolution?An overview of...
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