Published 11/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 35 lectures (5h 52m) | Size: 2.45 GB
Learn about sales promotion activities and promotional tools that can help you attract customers
What you'll learn
Discuss the role of Product in Sales Promotion Management
Understanding Sales Promotion
How to Analyze Advertisements, Advertising Strategies and Marketing Communications
Describe the elements of Sales Promotions Management
Requirements
None
Description
You will learn about branding, advertising strategies, sales promotions, ethics, brand management, advertisement analysis, consumer behaviour, marketing communications. Sales Promotion activities are meant to communicate and persuade the target market to buy the company's products. Hence, sales promotion represents all of the communications that a marketer may use in the marketplace. This course teaches you the basics of advertising and sales promotion and how to analyze advertisements to determine their message, appeals, and other characteristics. Many interesting topics are covered in this course, started from understanding what communication is followed by the components of communication. This is a course designed to get you great sales and much more. Make such a positive impact on your customers so they talk about you to their friends, coworkers, family and social media followers. Network with customers so they send you business and you send them business. By the end, you should have a better understanding of marketing communications, advertising, and branding, their value, and different ways companies can use them to promote their offerings to consumers. In sales promotion and its management, the product part is obviously the most important one. You must correctly identify which product would satisfy which...
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